Gamescom

Gamescom is the world’s largest games event. Organised annually, it has a variety of entertainment from cosplay to music, and quizzes to games. It offers a chance to try some of the biggest upcoming games, and serves as a platform for publishers to announce or unveil their latest creations.

The re-brand takes inspiration from features, colours, and graphical elements often found in the sphere of gaming or electronics. As such, the design as a whole has a funky, colourful, and generally electric vibe. A big part of the design is also based on the well-known controller buttons (square, circle, triangle, and cross), taking care not to copy the exact colour palette of any one big player.