Seewees Branding
Packaging

Seewees is a new seaweed rice crisp brand looking to make a bold first impression, with a packaging that not only stands out on shelves, but also resonates with the values of the modern consumer.

This project began by defining the brand’s tone through keywords and visual mood boards. From there, I developed a custom word mark and a color palette tailored to each flavor, capturing the brand’s fresh and modern personality.

The final packaging strikes a balance between clean and minimal design, and playful, eye-catching details, reflecting the snack’s natural ingredients and vibrant character.