Stayokay

Stayokay is a Dutch hostel chain with 21 diverse locations, focusing on affordability, sustainability and community. Despite being a well established hostel chain, they lack a distinct character or style that would make them stand out from other hostels. This re-brand gives Stayokay an unforgettable character: a no-nonsense mother, and a distinct, "scrappy" visual style, that embodies the core-values of Stayokay.

Stayokay will help you fix the problems you will inevitably encounter during your travels, using common sense and creativity. The messaging is encoded with mom-esque quotes and the visual style is vibrant, energetic and approachable.